SEO Course Details - What I Will Learn?

Internet Basics

• what is internet
• how to surf the web (introduction to
  hyperlink)

HTML basics

• basics of an web document
• using HTML tags
• create a web page

Email Basics

• what is an email
• how to create & use email accounts (configuring Outlook Express)

Server Basics

• understanding protocols (http, https, ssl, FTP)
• How to use FTP for file transfer

Search Basics

• outlines of search engines on the net
• how to search the web using search engines
• SERP basics
• google, yahoo and msn advanced search operators

Search Engine Optimisation

• introduction
• page rank
• ranking factors
• google page rank calculators
• google webmaster guidelines
• google penalties

On page SEO

• anatomy of a web page
• grouping/theming of web pages for better usability
• on page seo factors
  • key phrase density and location
  • title and meta data
  • header and footer text
  • image alt tags
  • link anchor text
  • on page javascript
  • onpage css
  • use of flash files
  • use of marquee
  • use of crawlable text area
  • graphic navigation
  • internal linking
• on page spam factors
  • hidden text
  • keyword stuffing in meta
  • data and alt tags
  • meta redirects
  • single pixel links
• url rewrite for seo (dynamic to static url conversion)
• using .htaccess or httpd.ini for seo
• using robots.txt